Rihanna performs during CBS Radio's third annual "We Can Survive" breast cancer benefit at the Hollywood Bowl on Oct. 24, 2015.
South Korean electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna’s upcoming album and tour, The Post has learned.
Rihanna, known for hit songs such as “Umbrella” and “Rude Boy,” is signed to Roc Nation, run by rap mogul Jay Z, who has had a long and profitable relationship with Samsung.
The Rihanna deal follows seven months of talks and is the biggest music-marketing tie-up in recent memory. Hammering out the details took longer than expected in part because Rihanna made some last-minute tweaks to the album, sources said.
Samsung couldn’t immediately be reached for comment, while Roc Nation declined to comment.
The news comes just a day after The Post reported exclusively that representatives of Adele, the 27-year-old UK pop star, are pushing Apple — and perhaps other companies — for a $30 million commitment to back her upcoming album and an as-yet announced world tour.
Rihanna, the 27-year-old beauty from Barbados, is releasing an album in the next few weeks, reportedly titled “Anti.” It will be her eighth studio album. She has talked about wanting to approach an album release in a fresh way.
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